Product packaging design creates the look and feel of a product. It involves choosing materials, shapes, graphics, colors, and fonts for packaging, boxes, jars, bottles, and other containers. Many companies are giving orders of folding cartons for their online wholesale products. For example, candle companies offer charges for candle packaging boxes wholesale material. Because they mostly sell them in bulk.
It is a very useful tool. (I mean, otherwise, how can you effectively put beer in your mouth?) But it’s not just that. Like any good design, packaging also tells a story. It’s also a sensory experience that talks to us through sight, touch, and hearing (depending on the product/package, smell, and taste). These details help us understand what the product is for, how it should be used, who should use it, and — perhaps most importantly — whether we should buy it.
The Ultimate Guide to Product Packaging Design shows how packaging communicates what needs to be said.
Why is choosing the right packaging material so important?
You need to consider many characteristics to find the right packaging material. Here, we need to mention that selecting the material does not help you fully.
Using the wrong material for a particular product can cause big problems. These issues include damaged machines, wasted materials, wasted time, wasted money, and in some cases, safety issues that can lead to injury.
Different types of packaging provide a layer of protection for products made of many common materials, making them uniquely protective during transportation and storage and a sales and marketing tool.
This guide will cover eight common packaging types that play a special role, such as cushions and packaging for electronics and components. We’ll also cover approximate costs, advantages and disadvantages, and other information such as environmental friendliness.
Are you ready to seriously consider your packaging material choices? First, you need to determine what packaging material is right for your product. Then you can start the task of finding the best material for your product.
Information to be collected.
Brand requirements
The product can be a stand-alone product or represent an existing brand. If you want your packaging to express a certain brand aesthetic, we recommend gathering the following information ahead of time.
Color of Packaging
If you already have CMYK or PMS (Pantone Matching Values) colors, please include those as they are specifically for printing. (Otherwise, hexadecimal values are acceptable).
Font of Packaging
Make sure you use the correct font and any special usage instructions (like spacing and bold).
Logo of Packaging
If you require a logo on the packaging, please provide a vector file.
It is very specific to a particular product, but you should know this before designing. You also need to consider that some products may need to be listed on the packaging because the law recommends it for a specific reason.
You may also need:
Copy of packaging
It includes everything from product names to descriptions and any text that might entice people to buy.
Pictures for Packaging
Do you want to include pictures on your packaging? These need to be ready before you start designing.
Logo of your company
Depending on the product and industry, we may be required to include barcodes, nutritional information, and association logos.
Rigid and flexible packaging
There are two main types of packaged products. There are two types of packaging materials: rigid and flexible packaging materials. We can help you decide which type of packaging material is right for you. But first, we need to look at each category and explain the difference between them.
The importance of appropriate packaging materials
What packaging materials you use and how you use them are very important to selling and distributing your product. The main factors to consider are packaging design and branding. With that, you also need to consider how you can market the product where you will sell it. Additionally, you need to keep marketing strategy, market location, shipping plan, returns and logistics policy, budget for packaging, and sustainability issues.
Advantages and disadvantages of different types of packaging materials
There are advantages and disadvantages to all types of packaging materials. It is important to carefully consider and choose a material that offers many benefits and few drawbacks in the long run. The right material will help your packaging to stay secure, and your product remains intact during the process of shipping.
On the other hand, if you do not choose the right material for your packaging. There are chances that your product will not reach customers in its original form. You have to select the material that supports the weight of your product. That means you have to be properly aware of what kind of packaging you choose for your product and how it will affect the quality of your product in the shipping process.