Marketing

6 Useful Tips From Experienced B2B Marketing Strategy Practitioners

B2B Marketing Strategy

When it comes to creating a B2B marketing strategy, the first thing you need to remember is who your audience is. Business customers are fickle and critical, so it’s important to convey the value of your business while communicating the benefits your customers will gain. Here are some tips for targeting business customers with your …

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4 Hottest Trends in B2B Software – Email Marketing Tools

B2B Software

Among the hottest trends in B2B software, email marketing is one of the most popular. Email marketing has become an integral part of B2B business success, and companies can use in-house email campaigns to boost conversions. The ability to track and analyze all customer interactions is also a key feature of B2B software. Here are …

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The Power of Emotional Branding – Nike Ads

Nike Ads

The success of Nike ads lies in the ability to connect emotionally with viewers. Nike ads evoke feelings that can only be satisfied with their products. Nike has long understood the power of emotional branding. Nike advertisements weave the marketing model with storytelling to evoke an emotional response. They are also effective in driving action. …

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