E-commerce is the biggest revolution that everyone on the planet is living through right now. E-commerce was already a big hit, with most people exploring online options before they bought anything and a majority of people preferring to buy online than retail stores because of the convenience.
But it was not until the pandemic that the big boom happened. Today online purchases amount to about 65% of most big companies and sellers worldwide. E-commerce depends on various technologies to make things happen, and you must choose the best AR Technology.
Most people are unaware of the official term, but most have been seeing and using AR on various websites when they buy the simplest of things such as sunglasses or specs, furniture, electronic devices, renting a room or cabin, checking out hotel space, using maps and navigation etc. AR is already everywhere and is taking over all kinds of e-commerce websites and businesses to provide mind-blowing customer experiences.
E-commerce Growth and Augmented Reality
E-commerce has been growing over the last few years and has practically become the most preferred shopping method. E-commerce has grown since the pandemic hit the world as most services, such as retail stores and logistics, were suspended.
E-commerce was able to capitalize this situation and make the best of it by providing uninterrupted service because of the lack of human interference. E-commerce has had a remarkable growth of 27% in the last few years.
Given the paradigms of the new world, it is important for business owners who are into e-commerce to have a competitive edge over not only retail stores but also other e-commerce providers.
This is why making use of innovative and cutting-edge methods and technologies in websites, product design, development, production, marketing, advertisement, logistics and after-support is all-important to retain existing customers and to add new customers to the business.
When it comes to purchasing products, visual experience is something that no one can deny. The see, touch and feel factor that retail stores provide certainty still has the upper hand. Plus, the benefit of trying something out is also favorable in physical stores.
Augmented reality has changed that forever for e-commerce now. With AR technology, it is now possible for e-commerce businesses to provide an enhanced shopping experience to their customers by giving them a complete angle-by-angle view of the product. By including real-time image capturing, a customer can visualize how the product would look in their actual surroundings or upon themselves.
Benefits of AR Technology in 2022
To choose the best AR Technology, one must be aware of how this concept can change how customers see and experience the products. AR uses a variety of tools and methods to capture real-time images from the user and 3D models of the item to give a comprehensive view of how the products look like, what they will look like in a scenario and the various design and color options in 3D. It can make the shopping experience very interactive and therefore help with customer engagement on the selling site. It can also help increase sales and create a new customer base amongst the new generation. Moreover, it helps in rescuing returns, exchanges and dissatisfaction in customers.
When it comes to purchasing products, visual experience is something that no one can deny. The see, touch and feel factor that retail stores provide certainty still has the upper hand. Plus, the benefit of trying something out is also favorable in physical stores.
Augmented reality has changed that forever for e-commerce now. With AR technology, it is now possible for e-commerce businesses to provide an enhanced shopping experience to their customers by giving them a complete angle-by-angle view of the product. By including real-time image capturing, a customer can visualize how the product would look in their actual surroundings or upon themselves.