If you’re in the market for decorative lighting, Circa Lighting may be the place to find it. Established in 1998 by two siblings, the company has expanded to 36 showrooms and has a truly unrivaled selection. They’re also a trusted name in the industry with a thriving e-commerce business. To find out more about Circa Lighting, read on. Here are the key facts to know about their history, mission, and business model.
Founded by siblings
Located in Savannah, Georgia, Circa Lighting is synonymous with high quality, timeless lighting. The company was founded in 1998 by Andy and Gale Singer, siblings who had previously worked at Visual Comfort, a decorative lighting company. Andy and Gale Singer had recognized the overwhelming selection of lighting options and wanted to make the buying and selection process easier. The two created a concept for a showroom reminiscent of a boutique, and opened their first store in Savannah’s historic district. Today, Circa Lighting operates five flagship stores across the country.
While most online retailers are competing with Circa Lighting’s price match guarantee, the brand continues to grow and expand its showrooms in Atlanta, Charleston, Chicago, Houston, and other major cities. The company has a boutique personality, and their social media channels are filled with commentary, color, and product. They boast thousands of followers on Twitter and Facebook, which are the ideal platforms for showcasing their latest products. They also offer free shipping in the continental U.S., 365 days a year.
Expanded to 36 showrooms
Since 2014, Circa Lighting has been the leading retailer of Visual Comfort, Tech Lighting, and Generation Lighting brands, as well as Monte Carlo fans. The company is transitioning into co-branded showrooms and embracing digital media. While the company describes itself as a premier reseller of these brands, there are significant differences. One of the most important changes will be the transition to a more streamlined sales process.
Since launching in Savannah, Georgia, Circa Lighting has expanded its presence in more than one dozen states. The company plans to have 21 locations in the US by 2020, as well as a hub in London. Circa Lighting’s presence in the United States will also be augmented by the development of digital platforms. In addition to showrooms, the company has expanded to an online presence, which will serve both US and international markets.
The company has grown significantly from the original four. In fact, the company recently doubled the number of showrooms, from seven to 36. The expansion is a testament to the growing popularity of their products. With an extensive selection of lighting styles, the company can help customers find exactly what they’re looking for. Circa Lighting’s showrooms are inspiring, beautifully designed, and the staff is knowledgeable. The lighting experts at Circa Lighting are happy to answer any questions you may have and help you find the perfect lighting solution.
Offers an unparalleled collection of decorative & architectural lighting
ALW is a manufacturer of high-performance decorative & architectural lighting solutions. The company’s innovative lighting solutions include emergency battery backup, energy-efficient lighting fixtures, and a full range of LED architectural lighting solutions. The company was founded in 2005, and its vision is to “Illuminate the Soul”. In recent years, the company has worked with brands including Whole Foods, Tesla, and Nike to develop innovative lighting solutions for interior and exterior spaces. The company has since acquired Neidhardt, a company that specializes in high-performance cylinders, and manufactures every product in North America.
A California-based company, Prudential Lighting has been manufacturing fixtures since 1955. Its distinctive, sleek pendants and luminaires create the most beautiful and functional lighting environments. With a wide range of decorative styles, Prudential works closely with architects and designers to create lighting solutions that showcase their vision for architectural environments. The company’s extensive portfolio includes products from Genra, Tech Lighting, and Monte Carlo fans.
Has an e-commerce business
A 25-year-old Savannah-based lighting company, Circa Lighting carries Visual Comfort(r) exclusively. Founded on Whitaker Street, Circa started as a small showroom in Savannah. Today, it has five brick-and-mortar locations and a robust e-commerce business. With an ambitious expansion plan, Circa also plans to add several new brick-and-mortar stores.
Founded in 1998, Circa Lighting offers a world-class showroom experience and a streamlined design selection process. They transform rooms through lighting. The company competes with numerous competitors in the home and garden industry. While the competitive landscape is fierce, Circa Lighting may be able to own position one in paid search. Its streamlined website offers customers a seamless shopping experience across all devices, even on mobile.
The company rebranded as Visual Comfort after a heated conversation with the owner of a major lighting retailer. Singers’ plan is to open about ten to fifteen stores a year, aiming to have 75 locations by 2025. He wants to become a dominant brand in the lighting market by the end of the next decade. This strategy could be the answer to the question of how to grow a company without compromising quality.
As a leading lighting retailer, Circa has two brick-and-mortar stores. A Norwalk showroom is now open. The store is 5,100 square feet and is the company’s second physical location in Connecticut after the Greenwich showroom. The Norwalk showroom is a step in the right direction for the company, but if the e-commerce business becomes a success, Circa will be even more successful than it was before.