Are you starting your new business and want to know about affordable options for a digital marketing or email marketing campaign? After covid 19, brands are switching into the online space to market their business. There are plenty of digital marketing strategies. Each strategy has its pros and cons.
Business can market their product through social media, videos, and Wikipedia. It might be surprising for you to see Wikipedia in that list. On Wikipedia, you cannot directly promote anything. It is considered an information-related user base platform. But brands use Wikipedia for subtle marketing. If you are a new entrepreneur and starting your business, you must know how to create a Wikipedia page for your business. If you think Wikipedia page creation is time taking procedure, you can hire a digital marketing agency.
With each passing day, brands are changing their social media strategy to get more and more success. New brands find it challenging to choose the most effective strategy. In this blog, you will learn about the oldest digital marketing strategy, email marketing.
Tips For Running A Successful Email Marketing Campaign
Old is gold. Email marketing fulfills this point successfully. According to Statista, in 2020, 4 billion people use email daily. To cater to such a large audience, you must follow some tips to achieve your goals. Here are the top 10 tips brands must follow
1. Make a list of your target customer
In email marketing, brands need to make a list of their potential customers. You should not waste your time by sending to people that are not your target customer. If you sell online, you can take emails from the customer whenever they purchase something from you.
If they have bought the first time, most probably they will come back to buy again if they like your product. So, when you are offering a discount, you must tell your previous buyers.
2. Use a catchy subject line
You are going to people’s inboxes uninvited. Most probably people will ignore your email, and mark your email as spam. How can you restrict users not to marking your email as spam? Simply by creating a catchy subject line.
A catchy subject line can generate curiosity among your target customer and he might open your mail to see what are you selling. Cliff hanger in the subject line can also convince your user to open and read your emails.
3. Add a personal touch to an email
Personalization can help you in getting more customers in less time. Start your email with the name of your customer. This simple tactic will help you in getting more customers. Buyers will realize the fact that you are making efforts for your brand user.
4. Use the number in your offers
According to some of the studies, people prefer a number to make any decision. If as a brand owner, you are sending an email, mention numbers. For example, if you are offering a discount, mention the numbers like 25%, 50%, or 75%. People will click on your email to cater to their curiosity.
5. Choose the Double open strategy.
If people are not clicking on your email, no need to worry. You can use the double open strategy. In a double open strategy, you will send the email again to your client with a changed subject line. This strategy can help in optimizing your customer choice. Make sure you do not immediately send a second email. It can be annoying for your customers. Use better words and phrases in second emails.
Pay attention to your preheader texts.
Along with unique subject lines, any brand needs to write engaging preheader text. Brands using email strategy, sometimes do not give enough attention to their preheader text. This is a huge mistake on their part. Preheader text is very noteworthy to get more clicks and conversions.
6. Should use the Engaging call to action button
The call-to-action button should be engaging enough that the person will click without thinking about anything. The unique subject line cannot give you an advantage if you are not creating a creative CTA. Customers will not take any action on CTA like subscribe now, or shop from here.
7. Make your email mobile-friendly
Most people open an email from their mobile. So, while creating an email marketing strategy, you need to consider this fact. If you’re giving your website like in email, make sure that your website is mobile-friendly. Otherwise, customers will not click again. Also, use a short subject line that mobile users can easily read.
You can run a successful email marketing campaign for your brand by following these tips. Make sure not to overuse this strategy. You will not get instant sales to boost from email marketing. Your short goal should be to increase engagement. Great engagement can help you in increasing ROI within no time.