Sustainability is becoming an essential concept around the world. Many entrepreneurs are showing concern and interest in making their business sustainable and environment friendly.
One of the significant factors that are a cause of concern for people is climate change. It is affecting our lives and all the species on the planet.
Businesses are also a significant contributor towards harming the environment. Hence, this has become the primary concern for most of the entrepreneurs. Many administrators and leaders also have the same concern.
According to a study by NASA, more than 95% of global warming is caused by the human species. This relates to the use of land, fossil fuels and resources. Therefore, it is our responsibility to curb all the negative effects caused by our actions.
The sustainability factor in the business
To make your business sustainable, be aware of the ongoing issue. Have the proper understanding of it. By being aware, you can make the required changes in your approach. Also, you can do well for society and the planet as a whole.
This understanding intends to make entrepreneurs, to be more aware. Also, it will make you realize the seriousness of the situation.
Many businesses go for expensive sustainable measures for which they borrow loans. You can borrow the right kind of loans and make your business sustainable. Also, you can plan on taking out loans for debt consolidation and making your business debt-free and sustainable.
Challenges to imbibe sustainability in Business
1. Insufficient Resources
Every business requires resources to imbibe sustainability in its functioning. Resources such as money and time are needed for a sustainable business in the long run.
Some of the common sustainably sourced materials include LEED certification, solar panels etc. It is not necessary to start with these significant changes in your business. You can start with some affordable changes. Once you start, you will automatically begin your journey towards sustainability.
Starting with small changes is better than doing nothing at all. Once you get into the momentum of imbibing these small changes, you can further work on cutting your costs. Also, you can jump on to extensive changes.
2. Uninvolved workforce
You can implement sustainable changes in your business. You can do this with a dedicated and willing staff. Without the support of your staff, it is challenging to implement the required changes.
While you are working on creating initiatives, ask for your staff support. They should be willing enough to help you. Consulting your employees can actually prove beneficial for you. They may have some innovative and creative ideas to offer.
There may be some employees that are uninvolved. It is essential to recognize their ideas and acknowledge them. At the same time, there may be some who need some motivation to participate in your drive.
So you need to consult with your employees while working on your sustainability initiatives.
3. Inability to Assess Success
While implementing the sustainability initiatives, you have to be accurate in assessing the outcome. Otherwise, it is next to impossible to know the worth of your efforts.
You have to think of various measures to make your initiatives implementable. Do not worry about what other businesses are doing. Just focus on your business instead.
Once you implement the initiatives, you have to work on your marketing methods. If your sales remain unchanged and do not increase, your marketing methods need a transformation.
It is essential to market your business as a sustainable business. This will help you increase your sales and revenue.
4. Lack of planning
An unclear or unfocused plan to be sustainable will not help your business to earn profit. You have to implement sustainability and earn profits at the same time.
Start with a good plan and then take things further. Do not divide your focus into two things at a time. Instead, focus on only one thing as it will yield results.
You can prepare a plan on how to implement these sustainable initiatives. Also, focus on the ways to earn profits out of them in the long run. If you are not able to devise a profitable strategy, initially focus on cost-cutting and slowly move ahead.
Eventually, you can save some money and invest it to gain profits out of it through cost-cutting.
Ways to make your business sustainable
1. Adopt recycling as an approach
Recycling forms an essential aspect of substantiality. It also reduces costs in different areas. Along with effective utilization of resources, it also creates numerous jobs annually.
If you are not following a recycling approach, immediately include recycling in your business operations. It is always easy to trash the leftover and get new ones.
But do not be part of the herd and take a stand instead. You can implement various recycle bins at your business premises. Also, you can encourage your employees to use them.
Segregate these bins as per the trash and also educate your staff for the same.
2. Promote Green Commuting
Daily commuting is a big strain on the environment. People travelling are a part of the big wastage of gallons of gas in traffic jams. Shifting to green commuting can lead to a significant change in the environment.
Green commuting includes bike or carpooling, taking the bus etc. These commuting ways helps in reducing the daily emissions. This also leads to sustainability in the environment and the workplace.
Also, electric bikes and cars contribute to green computing and a sustainable environment.
2. Opt digitalization
Despite advancements in technology, many businesses are still relying on traditional methods. Traditional methods include the usage of more paper and stationery.
Computers can replace these papers and stationery. This will also reduce paper usage to save the environment.
Becoming sustainable overnight is not possible. It requires a steady approach. Also, it requires continuous efforts. Once you are in the process of becoming sustainable, it is a rewarding process.
You should change your approach and look at every problem as an opportunity.