In today’s digital age, it’s easy to forget about the value of good old-fashioned marketing techniques like word-of-mouth and print advertising. However, if you want your business to grow and get ahead of the competition. You’ll need to hire a digital marketing agency, that will be able to generate leads and promote your brand. In ways that you can’t on your own. Read on for 5 of the top side effects of not hiring one.
1) Decreased Visibility
Digital marketing makes it possible for small businesses to rise above their competitors. But you need to let people know that your business exists! A digital marketing agency can help you do just that. If you’re self-promoting, customers may not be able to find your business. If you want to increase visibility and get more customers, go ahead and hire a digital marketing agency. There are many benefits associated with doing so, including increased visibility and better return on investment (ROI).
With lower marketing costs. It’s easier to see how hiring a digital marketing agency is beneficial in terms of cost-efficiency as well. As we said before, there are many reasons why you should think about bringing in an expert instead of trying DIY methods yourself; here are some side effects if you decide against hiring someone who knows what they’re doing. It might save you time in the short term. But missing out on potential revenue will take away from your bottom line significantly.
According to Digital Trends, almost three-quarters of U.S.-based digital agencies reported either flat or declining year-over-year revenues in 2015 … Only 23 percent saw growth at all. If things aren’t going according to plan, it’s often because you don’t have everything figured out yet—and that includes your digital marketing strategy and whether or not you need outside help implementing it.
2) Inability to Scale
The most obvious downside to not having a digital marketing agency is that you will be unable to scale your marketing activities. Going out on your own may work for smaller ventures (if you have one or two revenue streams) but as soon as you start looking at anything more complex than that, you will run into serious problems—not least because it takes time and effort to learn how to do everything correctly.
You simply don’t have enough hours in your day to become an expert in all of these areas. Let alone get up-to-speed fast enough. By contrast, working with an agency means they can help guide you through some aspects of digital marketing that are likely new to you; after all, even if your business isn’t new, it may still be new to digital. When you bring digital marketing agency partners onto your team, you end up spending less time worrying about what to do next and spend more time focusing on what really matters: driving growth.
3) Lack of Timely Customer Support
Digital marketing agencies are used to handling thousands of customers at once and providing them with timely, effective customer support. If you try to handle customer support on your own, you’ll most likely end up with unhappy customers who wait too long for responses and don’t feel like they’re getting enough attention. A digital marketing agency can help prevent that. In addition, your employees will appreciate not having to answer customer questions all day—they have work to do!
4) Unsatisfied Customers
According to an eMarketer survey, 30% of customers have stopped doing business with a company because they did not like or trust their marketing efforts. It’s not enough to just have a website; customers need to be able to find your site, read about you, and then make an informed decision to choose you as their vendor. Digital marketing agencies can help you improve search rankings and ensure that your website is easy for users to navigate.
If a customer isn’t finding what they want when searching for your product or service online, you risk losing them—and their money—to competitors who are better at meeting those needs. Don’t underestimate how important it is to keep your digital brand current! Otherwise, you could lose sales and revenue without even knowing why.
5) Increased Costs Due to Unmet Expectations
If you’re not investing in your marketing, then there are bound to be some holes in how you present yourself to potential customers. If these gaps aren’t addressed, they will directly impact your bottom line and affect how much money you make. A digital marketing agency can help to fill in any blanks leftover from other providers or even just free up your time so that you can focus on running your business.
Keep Costs Down: This is essentially an extension of our first point; however, it goes beyond simple cost increases due to lack of investment or meeting expectations. When you work with a professional team, you get access to their services at often a discount (due to higher volume) versus if you bought them separately (or never had them at all). Quality Assurance: It’s important to realize that working with an agency doesn’t mean they will do all of your work for you; rather, it means that they provide oversight and quality assurance.