What are the features that you look for in a Bulk Email Sending API?

Emails are one of the primary methods of interaction and communication these days. Most businesses use emails to communicate not only internally for all office-based communications, but also to interact and share information with their customers.

Without emails in the business world, communication would be a lot harder. Emails still remain the most professional and effective medium of communication for all purposes. This is why most businesses use a send email API to help communicate with their customers in the most effective manner.

Sending emails within an organization is probably an easy task but when it comes to sending emails to customers for marketing, infomercial and transactional purposes, it can be challenging because of the sheer volume of emails that a business would have to send based on the number of customers they have. Sending emails to customers is harder than one would imagine as it requires a bulk amount of emails to be sent every now and then. This means that the service cannot be achieved without software or an application that can help a business to achieve this task in the most effortless and time-saving manner. This is where a send email API comes into the picture.

Why use an Email API?

An email API is like a plug-and-play suite that can be used by all kinds of businesses easily. It can be integrated into their existing business software framework and can be used easily to send emails right away. Email APIs are easy to work with – just like a phone connection.

Most services provide a pay-as-you-use concept where a business can choose from a plan and can recharge and use it as needed. The API simply integrates into the existing software framework once a login account is created and emails can be configured and sent right away.

This is one of the easiest techniques to send out bulk emails such as newsletters, product announcements, sale coupons or discounts, new product launches, service announcements, registration confirmation emails, OTP emails, and so many other marketing and transactional emails every single day every single hour.

An Email API can automate the email sending requirement of a company and can help the brands stay in touch with the clients and the clients to be updated with their respective brands. It is one of the most cost-effective and efficient methods of communication.

Every business requires to send plenty of emails to their customers – which could be divided into the following types:

  • Marketing Emails

Marketing Emails are targeted at both existing customers and potential customers. It helps the business to send out information about upcoming sale, new product announcements, coupons or discount vouchers and many other creative content such as this

  • Transactional email

These emails are more towards the process oriented side such as banks, insurance companies, merchant payment sites etc. These emails are typically OTP generation, transaction confirmation, updates on shipping, courier based emails, acknowledgement of transactions etc

  • Infomercial

Many businesses love to stay in touch with their customers by sending out routine bulletins such as newsletters, letters from the CEO, company updates, market updates, new product announcements, new location announcement, website updates etc. These kinds of emails are classified as infomercials as they offer information but with an intention towards commerce or sales of items

Features of an Email API

Below are some of the best features and why a business must invest in a Bulk sending Email API:

  1. Plug and Play Service

A bulk sending email is a plug-and-play service that can be easily integrated into the existing framework of the business. All that is to be done is to create a login and one can start using the API easily. Anyone with the access can design marketing campaigns and with one click of a button send them out automatically.

  • Cost-Effective Plans

Most Email APIs offer an economical pay-as-you-go plan where the business can choose to have a budget of emails every month and can choose to send more or less based on their requirement. Going over a budget is no longer a problem as the business can simply add more emails with flexible plans.

  • Dashboard Services

The performance of every bulk email sending cycle is updated on an interactive dashboard that helps the business in understanding how their send cycle has performed each time. Marketers can view their current email cycle, paused cycles, scheduled cycles etc all at once

  • Reporting and Analytics

The API can generate reports with important parameters such as email opens, links clicked, delivered reports, complaints, bounce rates and so many other parameters that help in understanding the performance.

  • White Labeling and Domains

In most email APIs, the business can have multiple domains and each can have different white labels so that a business with multiple brands can easily switch between the domains as required.