What Is Influencer Marketing and How to Use it 2022?

influencer marketing

Getting the intended audience without being ignored is one of the most difficult things a small business can do. People’s responses to advertisements and other marketing items have grown significantly in recent years, making it more difficult for businesses to determine which sorts of marketing will help them succeed.

This is due to the variety of causes, including the great number of advertising displayed, the now-expected marketing techniques, and a lack of creativity. It’s becoming more difficult to attract consumers’ focus due to the growing number of advertising broadcasts and over-awareness of marketing techniques, which is especially tough for those just starting out in the company. If you’re having trouble reaching out to your target audience or just want to keep ahead of the trend, you might want to consider influencer marketing.

Influencer marketing is a connection between you and someone that your audience trusts and follows on social media. There’s a lot more to it than that, but we’ll start with the fundamentals and show you how to approach this popular kind of marketing down below.

What is a influencer marketing?

Many people ask the question what is Influencer marketing and strategy. Influencer marketing is a form of the social media marketing that depends on recommendations and product references from influencers–people who have a huge social following and are regarded as field experts. Influencer marketing helps because social influencers have a high level of trust with their followers, and their suggestions act as a sort of social proof to your brand’s potential customers.

Types of influencers:

There are several kinds of influencers to collaborate with, each with their own expertise and market, just as there are various markets to promote to.

Celebrities, journalists and reporters, bloggers and vloggers, and other content providers can all be considered influencers. Each kind has its own audience and experience, and when looking for an influencer to collaborate with on a campaign, the size and nature of each should be taken into account.

Micro-influencers are a good place to start if you’re new to influencer marketing or seeking to break through into a hyper-specific niche. Unlike traditional influencers, “micros” are ordinary people who are educated about a topic that isn’t well known but has a loyal following. They’re less terrifying than high-profile influencers. It’s uncertain how many followers are required to be considered a micro-influencer. Some declare less than 2,000 followers, while others claim a minimum of 3,000. Others claim anything between 1,000 and 100,000 followers. 

You’re looking for an “ordinary person” speaking to a “regular people” approach for your campaign if you go down on the influencer spectrum. Working with industry experts, CEOs, and celebrities becomes increasingly common as you go up the pole.

Influencer marketing statistics:

If you’re still undecided about whether or not you should do influencer marketing, consider the following statistics.

  • Usually, less is more: According to a Markedly survey, micro-influencers receive more engagement than celebrities.
  • The business isn’t slowing down: According to Mediakix, the influencer marketing sector will be worth $5-$10 billion by 2020.
  • According to Mediakix, 89 percent of marketers believe influencer marketing’s ROI is at least as excellent as or greater than other tactics.
  • However, creating the right combination is difficult: According to Mediakix, finding the ideal influencer for projects is the top one difficulty for 61 percent of businesses using influencer marketing.

How to find influencers:

Considering the above-mentioned statistic, it’s essential that you take your time while searching for the ideal influencer for your project. From start to finish, you’ll want to make sure your objectives, audience, and assumptions are all in sync – but that’s for when you select the ideal influencer. How do you go about finding a great companion in the first place? Consider the following resources:

Blogs and other online publications:

Choosing a writer or reporter in your business is an excellent starting point if you’re searching for a subject expert. See blogger use best blogging platform for the UK if you’re already in mind, make sure to conduct more research by reading their published work.

Social media:

This should be quite a personality. Even if you’re not looking for a social media influencer, there’s a good possibility that your candidate has some type of social media following. You’ll be able to watch how they connect with their followers as a result of this.

Your personal audience might be a valuable resource for identifying a social media influencer. Keep an eye on accounts that are often discussed and linked in posts, or whose posts are regularly shared.

Still, looking for a social media influencer? So, did you apply the search feature? It’s your buddy, and by searching for your industry’s keywords and hashtags, you should be able to locate both relevant information and individuals.

Search engines:

Have you tried Google for a search? It may seem stupid, but conducting an influencer search, particularly with your sector in the search box (e.g. ‘your business industry’ + ‘influencer’), might offer some impressive outcomes.

It’s difficult to go incorrect with the country’s most successful search engine, even if it takes you to one of the other tools to assist you to identify an influencer.

Of course, if you get success, you’ll need to perform further research on your influencer to make sure they match with your ideas and are a good overall fit.

Use Online influencer software:

It’s hardly unexpected that there are specialized firms for detecting influencers, given the gradual increase of influencer marketing. BuzzSumo is one of the most popular platforms for this. It lets you search for influencers by subject or region, then assess them based on their reach authority, impact, and interaction.

Influencer marketing firms:

If you have the funds but not the time, another option is to hire a marketing firm. While you may not understand as much about the process as if you handled it yourself, firms like Clearly can assist you in achieving your objectives. You’ll be taken care of from finding influencers to managing your networks and providing a detailed social strategy.

Influencer marketing examples:


H&M is one of the world largest most well-known fashion brands. Its worldwide scope also explains its large social media following, which includes over 31 million Instagram followers. There’s a good explanation behind this: A cursory glance at the official @hm account reveals a well-thought-out Instagram marketing plan. Influencer marketing is another something the company is quite familiar with.


Influencers are here to stay, but the way the world of influencer marketing looks and functions has shifted radically in a short period of time, and it may look and run quite differently in five years than it does now. This approach will assist you in developing your plan, but like with any social media efforts, you must be willing to adapt.

However working with influencers has certain special concerns, the process of creating a campaign is similar to that of other marketing campaigns: research, create a budget, identify goals, discover your influencers, then evaluate and update.