I feel like it’s important you know that guest posting is a great way to get your site targeted traffic. If you’re doing SEO, you should be doing guest posting. Why? It’s the easiest way to get targeted traffic. Think of it this way, when people write and publish resources online, they usually add their website name and a link back to their site. They are hoping and expecting people will click through the post and view their website.
To truly work smarter, you need to work smarter online. One of the best ways to increase traffic to your website is through guest posting. But why should you spend time on internet message boards and blog comment sections when you could be using it to write blog posts?
The benefits of guest posting
Guest posting is a great way to build your personal brand and generate quality backlinks. But it’s not always easy to find opportunities, especially if you’re new to the game.
That’s where guest posting outreach comes in. Guest post outreach is all about finding blogs that accept submissions from guest authors and reaching out to the owners of those blogs with a pitch for your contribution.
Guest post outreach can be an effective marketing strategy for any type of business because it gives you access to new audiences and helps build relationships with influencers in your niche. It also provides an opportunity to raise awareness about your brand and services, which can help establish yourself as an authority in your industry. Feel ready to learn more about guest post outreach?
Learn how to find the right types of blogs
Guest blogging is a great way to get your brand out there and connect with new audiences. But the process of finding blogs that are a good fit for guest posting can be time-consuming.
Here’s how to find the right types of blogs for guest posting:
1. Use a blog directory. A directory allows you to search by category, keyword and more.
2. Check out guest post sections on other blogs in your niche. If you post on another blog, its “guest post” section will show up in your search results. This is a great way to find new blogs that accept guest posts!
3. Use Google Alerts or similar services to keep track of recent posts on your target sites so you can email them when they publish new content that fits your interests (and remember to use an email address they haven’t seen before).
How to write a pitch that stands out
If you’re pitching a guest post, you need to write a pitch that stands out.
You can send your pitch to hundreds of blogs, but only a few will respond with an offer. The rest will ignore your email or send you a form rejection.
The best way to get a response from the editor is to make sure your pitch is:
Personalized — Address the editor by name and mention something specific about their blog or work that makes it relevant to the topic of the post.
Targeted — If they’ve written on similar topics before, mention this in your pitch so they know you’ve done your research.
Relevant — Make sure you have a strong connection between what you’re offering and what they want to publish on their blog (or at least make it appear like it).
Concise — Don’t ramble on about things that aren’t relevant to your pitch (like how great your company is or how much traffic your website gets). Keep it short and sweet so they don’t get bored before they even read all of it!
Think about what you can help your host with
You don’t need to be a social media guru or SEO expert, but if you know something about the topic your host is writing about, it’s helpful for them if you can share some links that might be relevant.
If you’re not sure what to do, start by reading their recent posts and looking at the comments. If there are any questions that come up frequently, consider writing a post answering those questions.
Then reach out to the author and ask if they’d like to include it in their next guest post roundup (or just as an additional link).
Get your guest post ready
Once you have received a response from the blog owner, it’s time to get your guest post ready.
Make sure you have all of the information about what you’re writing about and when you can send it. If there are any specific requirements for formatting or length, make sure to follow them closely.
If possible, try to work with the blog owner on the topic before sending over your finished article. This is especially important if you’re asking for a link because it will help ensure that your guest post is relevant to their audience.
Guest posting outreach can be a powerful SEO strategy
Guest posting is a powerful SEO strategy for many niche sites, but not all bloggers are willing to have their posts published on other sites. If you really want guest posting to work for you, then it’s important that you target the right bloggers and tailor your pitch accordingly. Make sure they’re in a relevant niche, read their blog consistently, and write a follow-up email that builds on your original pitch in a meaningful way. Take the time to find and develop relationships with top bloggers before you even think about writing the post itself. If a guest post doesn’t work out even after all this time and effort, no big deal—you’ve still got the major boost from backlinks that good guest posts supply, which can be every bit as rewarding. Not to mention that there’ll be more bloggers out there who are interested in having you back.